About the book
This groundbreaking and innovative introduction to Media Studies will afford undergraduate and mature students a comprehensive overview of the subject area. It will set students firmly on course to be critical, informed and canny operators within the discipline.
The text is pedagogically rich and covers a wide range of topics from the history of media right through to coverage of new media. The text interweaves theory, practice, and professional issues throughout, and will engage the reader fully with the principal issues, challenges and paradigms in the discipline. Through a breadth of reference and support resources, students will activley grapple with a variety of media at both a practical and intellectual level. Students will emerge with a broad range of perspectives, a strong conceptual sense of the area and a firm foundation to take a critical approach to their studies at higher levels.
Media Studies: texts, production and context will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects. Below you can see the full contents, download sample chapters and buy the book.
Introduction: Getting Started
- Section One: Media Texts and Meanings
Chapter One: How Do Media Make Meaning?
Chapter Two: Organising Meaning: Genre and Narrative
Chapter Three: Media Representations
Chapter Four: Reality Media
‘Analysing media texts’
- Section Two: Producing Media
Chapter Five: The Business of Media
Chapter Six: Media Regulation and Policy
Chapter Seven: Media Production in a Global Age
- Section Three: Media Audiences
Chapter Eight: Producing Audiences – what do media do to people?
Chapter Nine: Investigating Audiences – what people do with media
- Section Four: Media and Social Contexts
Chapter Ten: Media Power
Chapter Eleven: Conceptualising Mass Society
Chapter Twelve: The Modern and the Postmodern
Chapter Thirteen: Consumer Society and Advertising
- Section Five: Historiography
Chapter Fourteen: Media Histories
Conclusion: Doing Your Media Studies